16 | Orgill Case Study THE RESULTS Results & Updates: From the Field 04 Ultimately, Orgill measures the success of any retail program based on its ability to help customers be more successful. Program adoption is one thing, but hearing real-world results from program implementation is even more important. Based on feedback from Spring Is Here participants, the program is achieving its goals. For retailers like Kirk Reams, who runs Hooten’s Hardware in Emory, Texas, Spring Is Here has been a breath of fresh air for his operation. “We heard about Spring Is Here around five years ago, right when Orgill started the program. We jumped right on it as soon as it was available,” he says. Since opting into the program, Hooten’s has grown its commitment to the lawn and garden category and makes good use of the assortments and marketing tools provided through Spring Is Here. “We’ve gotten a lot of value out of the point-of-purchase materials, such as the shelf talkers and pamphlets. Overall, the best part of the program is the rebates. It’s money that goes right back to the bottom line,” Reams says. “The POP material has given us something handy to give to customers. We can tell them that if they want more information, they can take this pamphlet home and it will help answer some of their questions. It’s something handy for them to keep at home for future reference, too.”
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